Audience reception analysis of the national Brothers for Life mass media campaign Authors: Laura Myers, Helen Hajiyiannis, Alice Clarfelt, Tshegofatso Bessenaar, Ts’elisehang Motuba, Rethabile Mashale, Nolwazi Mkhwanazi, and Kevin Kelly Brothers for Life is a national campaign that promotes the health and wellbeing of South African men with a focus on HIV. Launched in South Africa […]

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Intersexions is an immensely popular, multi-award winning television drama series, consisting of two 26-episode series. The experimental drama series first ‘mapped’ out a sexual network over 25 independent, but interrelated episodes that followed an HIV infection chain as it cut across geographic, age, racial and class boundaries. The series focused on issues relating to love, sex and relationships […]

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The core of CADRE’s work centres on health communications research. CADRE has built a solid reputation for providing critical support in the development and evaluation of communication programmes. We: Conduct literature reviews and formative research to inform the development of communication strategy; Provide technical support during script and campaign development to ensure that health content […]

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