wrote in Advertising, AIDS, Communication, Entertainment, Health, HIV, News Media, Strategy .

Audience reception analysis of the national Brothers for Life mass media campaign Authors: Laura Myers, Helen Hajiyiannis, Alice Clarfelt, Tshegofatso Bessenaar, Ts’elisehang Motuba, Rethabile Mashale, Nolwazi Mkhwanazi, and Kevin Kelly Brothers for Life is a national campaign that promotes the health and wellbeing of South African men with a focus on HIV. Launched in South Africa […]

Read More